High-Involvement Products Test

This test will take you through 5 topics to assess your brand performance in consumer’s view. It will only take you approximately 5 minutes to complete.
Page 1 of 5
Page 1 of 5

Brand Perception

Description: Measures how positively or negatively the brand is viewed in the minds of the consumers. It's a combination of brand recognition, reputation, and the emotional connection consumers have with the brand

Rationale: Brand perception plays a vital role in influencing buying decisions, loyalty, and advocacy. It's the culmination of all brand touchpoints over time.
How would your customers rate the trustworthiness of the brand? 
1 = Very Unreliable; 5 = Very Reliable
How innovative do your customers perceive the brand to be? 
1 = Not at all Innovative; 5 = Extremely Innovative
How well-regarded is the brand in its industry? 
1 = Very Poor Reputation; 5 = Outstanding Reputation
Does the brand align with current cultural trends and values? 
1 = Not at all; 5 = Perfectly